Strategist, executive coach and facilitator

Shape the strategy. Build the leaders to deliver it.

I work with leaders, boards and teams to develop strategy, facilitate the conversations that shape it, and coach the executives and teams who carry it out.

Book a 20 minute introduction

Trusted by

Who I work with

For leaders and teams carrying major change

High stakes. Expectations are high, budgets are low and your mistakes are floodlit.
Real accountability. You need the courage to take responsibility for systemic and sustainable change.
Influence at every level. You need to make the most of your personal brand, your authenticity and your ability to influence up, down and across.
Past and future at once. You're dealing with the complexity of the past while shaping a future that keeps moving.
Constant ambiguity. You need a tolerance for uncertainty, and an eye on how it's landing with the people around you.
Bringing others with you. A strategy only works if your team, your peers and your board are behind it.

How I work

Two lenses: strategy and people

Most change succeeds or stalls on two things: the quality of the strategy, and whether the people who have to carry it out are ready to. I work on both.

Strategy

Designing the strategy process and guiding the conversations that shape it, from opportunity to agreed direction.

Strategy development. Designing the process, the inputs and the decisions, not just the day.
Facilitation. Leadership team planning days, board strategy days, workshops and sprints, designed so everyone in the room can take part fully.
Board advisory. Working with boards and executives on growth options, priorities and risk.
Design-led strategy. Using design and innovation methods to test ideas before committing to them.

Talk about strategy

People

Building the leaders, teams and measures that turn strategy into results.

Executive coaching. One-to-one coaching with an accredited coach and former senior executive. Room to test ideas, solve problems, weigh up options and talk through strategy and tactics.
Team coaching. Certified team coaching for leadership teams working out how they need to operate together.
Recontracting. Re-engaging capable senior people whose role has lost its spark. More below.
Bespoke measurement. Measurement tools designed around the factors that are relevant to your organisation, such as your values and employee value proposition, rather than broad surveys that collect every possible data point.

Talk about people

Recontracting

Re-engage your senior people before they drift

For organisations with a capable senior leader who has gone flat, become restless or is quietly weighing up a move.

Recontracting gives them the time and focus to get the most from their current role while thinking clearly about future roles. Across a series of structured coaching conversations, we work through role assessment, planning and career planning, supported by individual change and resilience tools.

The outcome is a clear decision rather than a slow drift: a leader who has recommitted to the role, or a considered plan for what comes next.

I wanted her to help them rediscover their purpose in their work and re-engage in a considered and purposeful way. We achieved this in spades.Manager who engaged Recontracting for two senior managers

Who it's for: Senior leaders, engaged by their organisation
Format: 8 week intensive
Sessions: 3 or 4 structured coaching conversations
Includes: Role assessment, planning, career planning, change and resilience tools
Outcome: A recommitted leader, or a clear plan for what's next

Enquire about Recontracting

Jacqui Jordan GAICD, Founder and Executive Coach

About

I'm a business leader, strategist and coach, but that's pretty much where the stereotype begins and ends. Beneath the role titles, I'm curious about people and everything that happens when they work together.

I've spent more than 20 years in senior strategy and executive roles, specialising in corporate and customer strategy and business model innovation, including Head of Customer Strategy and Strategic Options Lead at Suncorp Group. Learning to adapt and thrive in those roles is what led me to coaching in 2012.

Today I work with leaders, boards and teams on strategy, facilitation and coaching, especially through major change and disruption. In my consulting world, I'm at my best when I'm part of a team. I get inspired when I believe that the future we've imagined is better than where we are now and justifies the effort involved in getting there.

I'm proud to be a Design Advisor to the Australian Design Council and a Good Design Ambassador for Good Design Australia.

Presenter, Value of Design Thinking in Governance, Decision Making and Innovation, AICD webinar, April 2025. Listed second in AICD's top 10 webinars of 2025
Featured, design-led governance, Australian Design Council, July 2025

GAICD · ICF Associate Certified Coach (ACC) · IECL Organisational Coaching Levels 1–3 · IECL Team Coach Certification

Strategy in practice

Strategy case studies

Design-led strategy · Emergence Insurance

Emergence's strategy had largely been developed by the board, CEO and senior leaders, leaving a fragmented understanding of the strategy and limited engagement across the wider team. I brought design-led thinking into how the strategy was developed, so team members became co-authors and custodians of it.

Over a two-day strategic conversation, the CEO and Chair were in the room with the teams, listening rather than solving. Deliberately rough, hand-drawn templates invited everyone to contribute. The strategy became a living story on a single page, with a shared language and real ownership across the business.

A shared vision rather than a top-down one.

Troy Filipcevic, CEO, Emergence Insurance

Read the full case study at the Australian Design Council

Recent work

Recent coaching engagements

General Manager Engineering, national utility provider. Developing signature style and executive presence, annual planning and purposeful leadership.
Senior Site Executive, FTSE 100 global mining organisation. Leading through the change and disruption of a site closure.
VP Manufacturing, ASX 100 medical manufacturer. Onboarding into a senior role and leading former peers.
General Manager Australasia, global pharmaceutical organisation. Scaling a team in line with business growth while managing regulatory change and engagement.

Case studies and recommendations

What clients say

Recontracting for senior leaders

I asked Jacqui to support 2 of my senior managers with her re-contracting coaching. I wanted her to help them rediscover their purpose in their work and re-engage in a considered and purposeful way. We achieved this in spades as both recommitted to working smarter and engaging with stakeholders in a more purposeful way. I believe their work satisfaction has increased and their ability to deal with setbacks is significantly improved. All in all, this coaching clearly supports work and personal resilience.

Senior leader, name withheld

Recontracting for senior leaders

I recently went through the Recontracting program. A very positive experience. With Jacqui's guidance we explored the purpose and focus of my professional role and how I can find purpose and meaning in future. Jacqui provides a confident and understanding lead in these conversations, giving me the confidence to explore my strengths and how these best align to my goals. I came away from the experience with renewed perspective and confidence.

Program participant, name withheld

Executive coaching for strategists

Carmenza's ASX20 organisation needed a company-wide customer strategy to bring greater alignment across a number of separate business units. As the senior Customer Strategist for the Group, Carmenza was well outside familiar territory, with a diverse group of senior people watching on.

Through some honest and engaging conversations, Carmenza created new opportunities for collaboration and co-design, rediscovering an artistic talent she hadn't used since her school days. She moved her concepts from draft PowerPoint decks to a storyboard approach, using visualisation and narrative to engage others in the process. Carmenza successfully led the co-development of the One Customer strategy.

Jacqui's coaching opened up my mind to new innovative ways of solving problems. The new approach unleashed my inner creativity, helped develop a more robust strategy and drove a more collaborative process with key stakeholders. Not only has Jacqui helped me become a stronger thought leader but she has also helped me become a more collaborative leader.

Carmenza, Executive Manager Customer Strategy

Executive coaching for entrepreneurs

HSC & Company was set up to create new ways for government to bring philanthropic capital and corporate donations together with taxpayer funds to address social issues including health, poverty and education. Success relied on the Founder engaging senior business and philanthropic leaders and pitching the model to the relevant Senators.

Through some powerful conversations, self-reflection and an extraordinary growth mindset, the Founder found a whole new level of his own brand and influence. In less than three months the HSC & Co team had established and tested a successful model, and went on to become trusted advisors to Senators, their policy teams, ASX20 companies and prominent family offices.

It is impossible to process high volumes of important information without help from people who you trust and share your vision. Jacqui helped turn this information into a narrative that brought a group of disparate, high-profile leaders to the table and readied them to act as a unified team. To say Jacqui was pivotal is an understatement and I hope the next opportunity to work together is just around the corner. Your first step is to share your idea with her. It's how we created an unexpectedly good future.

Phil, Founder and CEO, HSC & Co

Executive coaching for innovators

I spent 3 months being coached by Jacqui as I went through a significant and scary period of transition. The change was both professional and deeply personal, as it involved rebuilding my entire approach to work from the ground up. I can't imagine there being a better companion on this nebulous journey than Jacqui. From a coach you expect insightful feedback, guidance, and prompting, and Jacqui certainly delivers here. What separates Jacqui from other coaches is that her advice is deeply and immediately practical, and often (if not always) the result of her direct experience wrestling with the very same tricky questions. She lives and breathes personal and professional change, and has built a long and distinguished career leading this with individuals and with organisations. Just as importantly: Jacqui is fun, really listens, and invests herself into your development and success. Because of Jacqui's coaching I've been able to build a far more sophisticated and coherent approach to both work and to life, and I will recommend her at every chance I get!

Jack, Senior Innovation Leader

Executive coaching for small business

Paige left the corporate world in 2013 to start her own business. Her company grew quickly, maybe a little too quickly, and she found herself finishing each day doing what needed to be done, with little time or inspiration for future planning. Through a series of conversations that began in 2015, Paige found the space to weave the perspective of her future self and future business into the day-to-day running of the business. Her company continues to grow into new services and customer segments.

What Jacqui has fine-tuned is her ability to create a safe, provocative space. She listens with every part of her being and then strikes like a bolt of lightning with the very questions that probe the foundation, the heart and the future of the situation. […]

Paige Enright, Director, Yoga Emporium

Executive coaching for coaches

Working with Jacqui opened my eyes to a new, sustainable way of coaching. […] Jacqui helped me discover how I can empower people to tap into their creativity without giving too much of myself and my power away; helping them find their own 'gold' within. […] Deep diving into the discovery of my personal strengths and unique advantages, as well as figuring out exactly who my clients are and what they need, has made me feel so much more confident about how I can work effectively as a creative coach.

Emma Dean Coaching

Ready to meet

Schedule a 20 minute introduction

Book a time that suits you, or send a note and I'll be in touch.

You can also find me on LinkedIn.

Book here